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What do I learn in Highway Academy?

Photo by Anete Lūsiņa on Unsplash

Our team of instructors and guest speakers walk you through eight core curriculum modules as you prepare to launch your career. We start by setting a solid foundation, learning all about marketing and the operations role, business skills like project management, and marketing strategy. Then your learning really takes off! After setting the foundations, we dive in deep: you’ll learn about audience data segmentation and database skills, reporting and analytics, marketing automation campaign execution, lead flow and management, and some advanced operations and strategic concepts. Your Highway Academy learning program was built very carefully to ensure you have the skills needed to launch your digital marketing operations career. We developed our curriculum hand-in-hand with employers and have industry expert practitioners teaching the content, so you know you’re getting relevant and impactful information that will drive your success.

One of the strongest parts of the Highway Academy program is the hands-on work you do as you learn. We don’t just lecture all day long - we get you hands-on in the tools that Marketing Ops professionals use every day, completing reality-based assignments that mimic the real job you’ll be doing. We license tools from Adobe, Salesforce, Hubspot, and more to get your hands dirty and practiced in real Marketing Ops work. And we don’t just do it once: at Highway, we know the more reps you do, the more muscle you build, so you get to practice tasks and projects in a variety of scenarios to get super comfortable with the work before you’re on the job.

Of course, you’re not just on your own trying to figure it all out. Our instructors host live, online lecture hall sessions every day to bring you up to speed, as well as office hours for support and help on assignments as you work your way through the learning. As Marketing Ops is a job that’s heavy in collaboration, we incorporate a lot of group work into the program, so you have an opportunity to work closely with your colleagues... but rest assured your outcomes won’t be dependent on someone else! While we encourage group work and collaboration, your assignments and outputs are always your own, independent work.



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