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What is the Highway Prep Course?

Photo by bruce mars on Unsplashl

The Highway Education prep course is an online learning experience developed by our industry-expert instructor team and serves two main purposes:

  1. To give prospective students a taste of what the program is like, and
  2. To help the Highway Admissions team asses your fit for the program.

To give you an idea of what the program is like, we developed an online learning course that covers the big key topics our full program covers: marketing operations basics, tools of marketing operations, modern marketing strategy, and campaign building. Of course, the main program covers these topics in great detail, along with other, more advanced topics, but you'll get a sense for some of the main points of marketing operations. The online learning portion will take you about an hour to complete, and is comprised of videos, some downloads, and a quiz.

To help our team asses your fit for the program, we then ask you to complete a few practice exercises and submit them to our Admissions team. These exercises will give you the chance to show us you're a great fit for the program by showcasing your curious and critical mindset, your awesome communication skills, your diligent work ethic and drive for success, and your affinity for technology. The practice exercises should take two to three hours to complete, depending on how much effort you put into them. 



LEARN MORE: What do students say about the Highway team? (or to see the list of all our frequently asked questions, click here)